Archive for September, 2010

Autumn / Winter 2010 UNIQLO Men’s HEATTECH – It’s Back!

UNIQLO’s HEATTECH is now a firm favourite in the UK, following the phenomenal sell-out success of the collection in 2009. Hailed as the only way to fight the cold and beat the big freeze, HEATTECH men’s clothing is designed to be worn on its own or as a layering piece.

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Fashion via Video

We all love learning about trendy men’s and women’s clothing, new trends and finding out what the next hottest looks will be next but how do we do it? There are the usual fashion magazines crammed full of everything from fashion advice on women’s clothing through to what you should be dressing your children in but television programmes and film is being used far more often these days as a way to promote fashion. Fashion websites often have their own personal videos that offer an insight into what’s hot and what’s not this season and neutral websites such as YouTube offer businesses the chance to advertise fashion advice for free. So why is video so popular for promoting fashion UK?

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Men’s down outerwear

The UNIQLO men’s Premium Down collection is perfect for keeping you warm and cosy in the coming cold winter months. With a huge range of styles, colourways and trims, it would be impossible to catch a chill this Christmas.

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Lucky Machine from UNIQLO

In the run-up to their ecommerce website relaunch, on 9 September 2010, UNIQLO have developed two new social media initiatives; LUCKY COUNTER, which hands over control of their best selling items to their customers, and LUCKY MACHINE, a pinball flash-based game offering players the chance to win huge prizes and online UNIQLO discounts.

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Men’s Fleece

This season, the UNIQLO fleece collection is bigger and better than ever! UNIQLO is bringing back the fleece with a wider selection of colours, patterns and designs than ever before and fabrics range from a teddy soft fur feel to a heavy Mouton fleece.

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Autumn Fashion Videos

Following the launch of UNIQLO’s Fashion UK YouTube channel, the video platform has hosted the release of three Autumn Fashion videos. The three videos star the 6 competition winners of UNIQLO UK’s styling campaign, which integrated the social media platforms Twitter and Facebook, then later YouTube.

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Women’s casual coats & jackets

This season UNIQLO brings you a plethora of must-have casual outerwear!

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