Lucky Machine from UNIQLO

In the run-up to their ecommerce website relaunch, on 9 September 2010, UNIQLO have developed two new social media initiatives; LUCKY COUNTER, which hands over control of their best selling items to their customers, and LUCKY MACHINE, a pinball flash-based game offering players the chance to win huge prizes and online UNIQLO discounts.

Online pinball machine game LUCKY MACHINE will offer customers the chance to win a £1,000 cash prize, as well as online discount vouchers from £5 up to £100. There are three stages of play and each customer is given three balls. To get more balls, players simply have to invite their friends to play the game via Facebook or Twitter. The more friends you invite, the more chance you have at winning! LUCKY MACHINE will launch on the same day as the new UNIQLO ecommerce website and will run until October 1, 2010, with the discount codes issued valid until the end of November. The game will be available to play online at www.uniqlo.com/uk.

UNIQLO launched Twitter initiative LUCKY COUNTER on 3 September and this will run until the new website launches on 9 September. Customers are invited to Tweet about selected items to reduce the cost; the more Tweets, the more customers can save on the price! All Twitter users have to do is simply visit the LUCKY COUNTER website at http://www.uniqlo.com/uk, select their item and follow the instructions to Tweet. Customers will even be able to see the price dynamically change in real-time. The final reduced prices of these UNIQLO best selling items will be announced on the day of the ecommerce website relaunch, on 9 September, when customers will be able to browse and buy from 9am. The reduced prices will be available until 13 September.

Lucky Machine from UNIQLO men's and women's clothing retailers.

Lucky Machine

The relaunch of the ecommerce website is the latest landmark in UNIQLO’s UK development strategy. This year also sees the opening of the first store outside of London in Bluewater on October 2, 2010.

Everything. Anytime. Shop online. www.uniqlo.com/uk.

About UNIQLO: UNIQLO are a Japanese fashion house providing high quality men’s clothing and women’s clothing at affordable prices.

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